The Rhonda Schaller Chelsea gallery (formally
Rhonda Schaller Studio) has been renamed Schaller + Jaquish
Art Projects, Contemporary Art – NYC, NJ. We have moved to
a total online format, and are no longer focused on selling
art as a product out of a permanent physical gallery space
per the traditional paradigm. As the world changes,
we have to adjust. After talking to our core collectors
who support our ideas concerning art and collecting, we have
left the old model of the art gallery as retail store behind.
We will continue to present shows based on curatorial themes
and ideas that interest us in our online Project Room Galleries. As
we try and figure out a new, sustainable approach, please
consider this effort a work in progress. We gave up
our Chelsea gallery space, so due to a lessening of our own
overhead costs, we have lowered the application fee for submission,
and if the work we are showing is for sale - we will offer
artists 100% of the sale proceeds.
In this economy we believe an important attitude change
is necessary in the arts. Led by frugality and integrity,
we encourage all artists (ourselves included of course) to
develop individualism, entrepreneurship and a pioneering
spirit. We will continue to engage in what is genuinely
creative, productive and nourishing; and recommend the adoption
of practices that allow self-sufficiency, self-reliance and
yet mutual support to grow from the core of a new community
spirit. And we hope the growth of such values will
be reflected in our art.
We have always believed that art addresses inner needs,
and that the visual represents deeper meanings. Art
is not only profound on a human level, it is the doorway
to the human spirit, and in a world becoming more chaotic
everyday art must become even more accessible in the future. It
doesn’t have to be popular, trendy, current, or “now”,
and it doesn’t always have to be for sale. It
needs to be made and it needs to be seen. We will continue
to play our part in the pattern of necessity.
Check back with us often for our updates, and new open calls.
We wish you creativity and community, and the ability to
be nimble during these changing times.
Rhonda Schaller and Dave Jaquish
Updated: March 2009